Why Promoter?

Not every customer is the same.

• Some recommend you to everyone (Promoters 🤝).

• Some stay but don't care (Passives 😐).

• Some actively discourage others (Detractors 👎).

The real question isn't "How many customers do you have?"
It's "How many would recommend you?"

That's the idea behind Net Promoter Score (NPS).