BRANDING & VISUAL IDENTITY DESIGN-II

This course introduces learners to the principles of brand identity and its role in shaping perceptions. It covers visual language, storytelling, logos, typography, color, and tone of voice as tools for creating strong brands. Learners will analyze case studies of successful branding across industries, gaining insights into positioning and differentiation. Practical exercises will include mood boards, brand guidelines, and identity systems. Emphasis is placed on consistency, authenticity, and emotional connection with audiences. By the end, learners will be able to conceptualize and design cohesive brand identities that communicate values, build trust, and foster long-term recognition.