Visual Communication - I

This course introduces learners to the principles of visual communication, focusing on how imagery, typography, color, and layout convey messages effectively. It covers the psychology of perception, semiotics, and narrative structures within visual media. Learners will engage in projects such as poster design, branding, and digital layouts to practice visual storytelling. Emphasis is placed on clarity, creativity, and audience-centric communication across platforms. Through critical analysis and hands-on assignments, learners will gain the ability to design impactful visuals that inform, persuade, and inspire. The course prepares them to apply visual communication strategies across design, media, and branding contexts.