What Makes YOUR Idea Work?

Turn human insights into solutions people actually need, use, and value.

You have ideas. But what makes an idea more than just a good concept?

In this masterclass, explore how strong ideas are built from real human needs and how those ideas can become useful, relevant, and scalable solutions.

What You’ll Learn

01. Find the Insight Behind the Idea

Learn how to look beyond obvious problems and identify the human needs, behaviours and motivations that can lead to stronger ideas.

02. Turn Insights into Better Solutions

Discover how to move from an interesting observation to a solution that is actually useful and relevant to people.

03. Make Your Idea Work in the Real World

Understand how user needs, creativity, business goals, and real-world constraints shape whether an idea can actually work.

04. Test Before You Build

Learn how to get meaningful feedback, challenge your assumptions, and improve an idea before investing too much time in it.

05. Think Beyond the First Solution

Explore what makes a solution adaptable, scalable, and capable of creating impact beyond a single project or user.

Why Attend?

Because having a good idea is only the beginning. Whether you’re working on a fashion collection, product, app, brand, campaign, space or creative project, the real challenge is turning your idea into something people find valuable.

This session will help you think beyond “Is this a good idea?” and start asking: “Does this solve something that actually matters?”

Meet the Expert

Dharam Mentor

Creative Director & Brand Mentor

With 25+ years of professional experience across advertising, design, branding and strategic brand communication, Dharam Mentor has led creative projects and teams across diverse industries.

He also brings 15+ years of experience in higher education as a visiting faculty member, mentor and industry expert, connecting professional practice with design education.

Who Should Attend?

• Design students and young designers

• Fashion & lifestyle design students

• Product & industrial design students

• UI/UX and communication designers

• Creatives working on brands, campaigns or products

• Working Professionals

• Anyone who wants to turn ideas into solutions that create real value

What You’ll Walk Away With

By the end of the session, you’ll have a clearer understanding of:

Human Insight → Stronger Idea → Useful Solution → Real-World Validation → Greater Impact

Your idea may be creative.

But does it actually work?

Join the Masterclass and find out.

26th August 2026 · 2:00 PM

Speaker: Dharam Mentor