Dharam Mentor

Academic Experience: For over 15 years, I have been actively engaged in higher education as a Visiting Faculty member, mentor, and industry expert, teaching design, branding, innovation, and visual communication across leading universities and design institutions in India. Visiting Faculty: ATLAS SkillTech University, Mumbai I serve as a Visiting Faculty at ATLAS SkillTech University, where I teach Human-Centered Design to MBA students as a full-semester course. The curriculum equips future business leaders with human-centered innovation methodologies, enabling them to solve complex business challenges through empathy, research, ideation, prototyping, and testing. Faculty – enCODE Education At enCODE Education, I conduct specialized courses in Visual Communication, Brand Design, and Print Media & Visual Communication. These industry-oriented programs combine strategic thinking with practical design execution, helping students build strong conceptual and visual communication skills. Masterclasses and Guest Lectures Over the past 15 years, I have regularly conducted masterclasses, workshops, and guest lectures at leading universities and management institutes, including: • Symbiosis Management Institutes • Amity School of Design, Delhi • Woxsen University – School of Arts & Design • MIT Pune • C.K.P. Bengaluru • ISDI Mumbai • NMIMS Deemed-to-be University • Jai Hind College, Mumbai In addition, I have delivered academic sessions and industry workshops at numerous other educational institutions across India. Areas of Teaching Expertise My teaching focuses on bridging design, business strategy, and innovation through practical, industry-driven methodologies. Key subjects include: • Human-Centered Design as an Innovation Tool • Brand Building Framework (8-Step Brand Building Process) • Brand Strategy and Brand Design • Design for Visual Communication • Visual Research for Insight Generation and Ideation • Semiotics for Meaning Making • Publication Design • Print Media and Visual Communication • Packvertising® Packaging as a Strategic Branding and Advertising Medium My approach combines academic rigor with real-world industry experience, enabling students to apply strategic design thinking to branding, marketing, product innovation, and business growth.

I have over 25 years of professional experience in advertising, design, branding, and strategic brand communication, leading projects, creative teams, and organisations across diverse industries. Throughout my career, I have had the privilege of working with leading national and international brands, including Coca-Cola, Pepsi, Unilever, Nestlé, Colgate, Godrej, Marico, ITC, and many others. My professional experience spans Bangalore, New Delhi, Mumbai, London, and New York, providing me with a global perspective on branding, design, and business.