enCODE logo
BETA
Niharika Srivastava

Niharika Srivastava

Social Media Marketing Manager · Ministry of Textiles · New Delhi

Experience – 3+ years

Expertise – Experience Design

Profile Information

Social Media Marketing Manager at Ministry of Textiles

UI/UX & Data Visualisation Designer with 2+ years of experience in user research and human-centered design. Masters in Experience Design, with professional experience across automotive UX, e-commerce, and global policy-driven data visualisation projects.

Academic Experience

NETAJI SUBHASH UNIVERSITY OF TECHNOLOGY, New Delhi, Delhi Dec 2025 – Present, PhD – User Experience and Artificial Intelligence NATIONAL INSTITUTE OF FASHION TECHNOLOGY, Gandhinagar, Gujarat July 2023 – Aug 2025 Master of Design (Experience Design). CGPA - 8.5 NATIONAL INSTITUTE OF FASHION TECHNOLOGY, Patna, Bihar July 2018 – Aug 2022 Bachelor of Design (Product Design). CGPA – 8.4

Experience Summary

No data yet.

Areas of Expertise

No data yet.

Professional Experience

DCHL - MINISTRY OF TEXTILES, GOVT. OF INDIA Nov 2025 – Present New Delhi, India Social Media Marketing Manager (Trend Forecasting & Adobe Creative Flows) •Translated government schemes, policy updates, and institutional initiatives into clear, accessible, and visually engaging digital content. •Curated and published content highlighting India’s textile heritage, handlooms, handicrafts, artisan livelihoods, sustainability initiatives, and flagship programs such as Make in India and Vocal for Local. •Coordinated with internal teams, implementing agencies, designers, and artisan groups to source authentic stories, visuals, and field insights CODE JAIPUR, VIVEKANAND UNIVERSITY Oct 2025 – Present Jaipur, India (Remote) Visiting Faculty (AI Immersive Technology & Adobe Creative Flows) •Conducting sessions on AI and Immersive Technology, introducing first-year design students to the fundamentals of artificial intelligence, AR/VR, spatial interfaces, and future-centric digital experiences. •Teaching Adobe Creative Flows, guiding students through industry-standard design tools, visual storytelling, and structured creative workflows to build a strong foundation in visual communication. WORLD CITIES CULTURE FORUM June 2025 – Oct 2025 London, United Kingdom (Remote) Independent Data Visualisation Designer (Visual Design, Data Visualisation) •Designed and developed data visualisations for the World Cities Culture Forum 2025 report, transforming complex cultural policy datasets into clear, engaging, and visually compelling narratives. •Collaborated with international stakeholders to align visual storytelling with policy impact, ensuring accuracy, accessibility, and aesthetic refinement. MARUTI SUZUKI INDIA LIMITED Jan 2025 – June 2025 Gurugram, Haryana UIUX Research Intern (Trend Forecasting, Design System Development, UX Research, HMI) •Redesigned automotive infotainment interface for Fronx model to enhance usability for novice drivers, improving user satisfaction scores by implementing user-centered design principles. •Executed trend forecasting using PESTEL framework and cross-industry benchmarking to predict future design trends •Performed trend forecasting using PESTEL and cross-industry benchmarking STUDIO CARBON June 2024 – Aug 2024 Gandhinagar, Gujarat UIUX Intern (UX Research, Design System Development, Wireframing) •Mapped comprehensive design ecosystem using systems thinking approach to optimize workflow processes •Analysed organizational subsystems across design, technology, and business teams to improve cross-functional collaboration •Developed wireframes and prototypes for digital products using user-centered design methodologies •Contributed to design system development and documentation for consistent user experience across platforms PEPPERFRY Jan 2022 – Dec 2022 Gurugram, Haryana Visual Merchandiser, Design (UX Research, Design System Development, Wireframing) •Designed spatial experiences and user interfaces based on user-centered evaluations and customer behaviour analysis •Collaborated with architects and design teams to align aesthetic requirements with functional user needs •Conducted user research to understand customer preferences and shopping behaviours in e-commerce environment •Developed design systems and wireframes for improved customer experience and conversion optimization CENTRAL PUBLIC WORKS DEPT. July 2021 – Aug 2021 New Delhi, Delhi Interior Design Intern (Interior styling, floor plan dev, Design) •Created detailed 3D renderings and interior layouts for government infrastructure projects •Worked on high-profile renovation projects including Ladakh Bhawan and Buddha Garden •Developed floor plans and design documentation using CAD software and design thinking principles HUB KREATIVES Nov 2019 – Dec 2019 New Delhi, Delhi Graphic Design and Marketing Design Intern (Environmental Branding, Graphic Design) •Created comprehensive brand environments, signage systems, and marketing graphics for diverse clients •Developed environmental branding solutions using human-centered design approach •Collaborated with marketing teams to create visually compelling design solutions

Education

No data yet.

Skills & Strengths

No data yet.

Tools & Software

Adobe Illustrator

Adobe Photoshop

Figma

AutoCAD

SketchUp

Adobe Photoshop

Figma

Certifications

No data yet.

Projects

No data yet.

Niharika Srivastava – Experience Design Mentor | enCODE