Design Research in the AI Era

How designers can combine AI, data, and human insight to move beyond assumptions and create better outcomes.

05 September 2026 | 08:30 PM | Live Online Masterclass with Neha Singh (Design Researcher & Strategist)

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Good Design Starts Before You Start Designing

It is easy to jump into making. Open Figma. Start sketching. Generate a few ideas. Pick something that looks good and move on.

But what if the problem you are solving is not actually the right one? Good design often comes from what happens before the final design takes shape. Understanding people, looking at behaviour, asking better questions, finding patterns and knowing what is actually worth solving.

That is where design research comes in. And now, with AI and data becoming part of the design process, the way we do that research is changing too.

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So, What Changes When AI Enters the Process?

AI can help us find information faster. Data can help us see patterns. But neither tells us what matters on its own. A designer still needs to question what they see, understand the context, and make sense of what the information is really telling them.

This masterclass looks at that space between what the data says and what a designer understands.

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What Will We Explore?

Starting with the right questions >>  Using AI as part of your research process >>  Making sense of data >>  Keeping the human perspective >>  Turning research into design decisions

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Research Is Not About Collecting More Information

It is about understanding what is worth paying attention to. The best designers are not necessarily the ones who have the most information. They are the ones who can look at information, question it and turn it into a meaningful decision. That is the skill this masterclass is about.

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Who Should Join?

This session is for anyone who wants to understand the thinking behind better design.

• UI/UX and Product Design students
• Communication and Graphic Design students
• Fashion Design students
• Architecture and Interior Design students
• Young designers and creative professionals

You do not need to be a research expert to join. You just need to be curious about how better understanding can lead to better design.

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Meet Your Expert

Neha Singh ( Design Researcher & Strategist)

Neha Singh will take you through how design research is evolving, where AI and data fit into the process, and why human judgement continues to matter when making design decisions

Come With Questions. Leave With a Different Way of Looking at Design.