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📱 Today I attended an insightful masterclass hosted by Encode, featuring Suchi Handa from OnePlus, where she broke down how smartphone brands actually plan and execute product launches.
One thing that stood out was that successful smartphone launches are far more than just specs and advertisements. Every launch involves a structured process:
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🎯 Understanding the product and timelines
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👥 Defining the right target audience
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🧠 Building positioning and messaging
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📢 Executing an integrated marketing strategy across channels
Another interesting insight was what happens internally during launch day itself where advertising, communication, live events, performance metrics, hype creation, and cross-team coordination all operate simultaneously.2
It was fascinating to see the strategic and psychological side of tech marketing, especially how brands shape perception, positioning, and consumer decision-making in highly competitive markets.
Big thanks to Sudhanshu Roy for hosting the session and to Suchi Handa for sharing real industry insights from her experience at OnePlus. 🙌
Sessions like these make you realize that behind every smartphone launch is a massive ecosystem of strategy, execution, branding, analytics, and storytelling.
