Trend → Product: Build the Next Piece | Fashion Challenge
Don't just predict the next fashion trend. Understand the behaviour behind it.
Your challenge:
Identify one emerging lifestyle, cultural or consumer behaviour and translate it into one fashion product.
Think about shifts like:
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Climate-responsive clothing
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Modular fashion
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Gender-fluid silhouettes
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Craft revival
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Work-leisure crossover
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Adaptive fashion
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Wellness & lifestyle
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Digital influence
What do you need to create?
Build your concept around:
Trend/Behaviour → Target Consumer → Mood & Visual Direction → Colour/Material → Silhouette → Final Product
And answer one important question: Why would someone actually buy this?
Your submission can be a concept board, product visual, illustration, fashion sheet or a combination of these.
How to Participate
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Identify one consumer/lifestyle behaviour.
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Explain the opportunity you see.
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Define your target consumer.
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Develop one fashion product around the insight.
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Create your visual/concept presentation.
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Post it on enCODE Connect .
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Upload it as an Image, Blog or Video — whichever format communicates your idea best.
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Make sure your post explains the thinking behind the product, not just the final visual.
⏳ Timeline
Challenge Opens: 23 September
Last Date to Participate: 29 September, 11:59 PM
🏆 Recognition
Domain Winner
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₹2,500 cash reward*
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Winner Certificate
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Expert feedback/review
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Featured on enCODE Connect & social media
Jury's Pick
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Certificate of Recognition
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Expert feedback
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Platform feature
Community Spotlight
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Certificate of Recognition
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Platform/social feature
*₹2,500 cash reward is applicable only if the challenge receives the minimum required number of valid submissions. If participation is below the threshold, recognition and expert feedback may be awarded instead.
The Challenge
Don't predict a colour. Predict a behaviour.
Turn an insight into something people would actually want to wear. Post your concept on Connect.
#enCODEDesignLab #FashionDesign #FashionChallenge #DesignThinking